Presentation Meeting 2 Takkula

Sustainable TourismStrategy for SuomenlinnaBaltic Sea Sustainable Tourism Parliamentary Working Group20th March 2016Mission:Preserve and Present Cultural HeritageMethod:Respectful800 Residents One of the oldest operational dry docks in EuropeNew Use400 Jobs 900 000 VisitorsSustainable buildingsSustainable transportSustainable tourismWorld Heritage and tourismstakeholders share responsibility forconservation of our common culturaland natural heritage of OutstandingUniversal Value and for sustainabledevelopment through appropriatetourism management.7 / #The Making ofSustainable TourismStrategy for SuomenlinnaFocus Area 4:Developing networked activitiesRadiate Excellence inOur Networks7 Finnish37* Nordic WorldWorld Heritage SitesHeritage SitesPrinciples and Indicators + 5* Baltic Worldof Sustainable Tourism Heritage SitesEcological, economical, * Not including the Struve Geodetic Arc(NOR, SWE, FIN, EST, LVA, LTU, BLR,social and cultural RUS, UKR, MDA)10 EuropeanAt Fort SitesOther Finnish Sites of New Dutch Waterline (NLD), Venice-Mestre (ITA), Network of Vauban’s majorCultural or Natural Heritage sites (FRA), Citadel of Spandau (DEU),Kaunas city municipal administration(LTU), Fort Monostor (HUN), ProvincialGovernment of Antwerp (BEL), PaolaHeritage Foundation (MLT), Suomenlinna(FIN), Medway Council (GBR) +University of Nova Gorica (SVN)Protect the Intrinsic Valueof the Site from Attempts of Exploitation.Focus Area 1:Managing the impacts of tourismand taking advantage of its benefitsWork with the Tourism Industry toSustainably Tap into the Extrinsic Valueof the SiteFocus Area 1:Managing the impacts of tourismand taking advantage of its benefitsLocal Economic ImpactFocus Area 1:Managing the impacts of tourismof Suomenlinna inand taking advantage of its benefitsHelsinkiEconomic impact in Helsinki produced by40 000 000 €those visitors who indicated that visitingSuomenlinna was the only or the main reasonfor their trip to Helsinki.Economic Impact ofSuomenlinna in Helsinki20156 200 000 €Public spending andinvestments in 2015Cultural Heritage is an Asset, not a Cost.Protection = Asset management.The protection, preservation and presentation of the intrinsicvalue produces sustainable extrinsic value for the destination.Thank You!Petteri TakkulaDevelopment managerpetteri.takkula@suomenlinna.fi