Mid-Way Report to 25th BSPC August 2016 – Annex

25 BSPCYEARSBaltic Sea Parliamentary ConferenceWorking Group onSustainable TourismMid-way ReportContentsPresentations of the first Meeting in Rostock 21. Michael Deckert - Opportunities of Sustainable Tourism in the Baltic Sea Region(German Economics Institute for Tourism - dwif) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .32. Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum(Regional Tourist Board Mecklenburg-Vorpommern) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .343. Dr. Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy(Ministry of Economics, Construction and Tourism Mecklenburg-Vorpommern) . . . . . . . . . . . . . .50Presentations of the second Meeting in Helsinki 771. Petteri Takkula – Sustainable Toursim Strategy for Suomenlinne(Devolpment Manager of the Governing Body of Suomenlina) . . . . . . . . . . . . . . . . . . . . . . . . . . . .782. Kari Noroviita and Antti Pulkkinen – Waste Water Treatment in the Baltic Sea Regions –Best Practice of the Port of Helsinki (Port of Helsinki) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .873. Nina Versterinen – Finnish Strategies and Experiences on Sustainable Tourism(Ministry of Employment and the Economy) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1104. Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain Trail(Karelia University of Applied Sciences) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .12625 BSPCYEARSBaltic Sea Parliamentary ConferenceIPresentations of the firstMeeting in Rostock,13 November 2015The BSPC Working Group on Sustainable Tourism (WG ST) held its inaugural meeting in Rostock on 13 November bythe newly elected Vice-Chair Sara Kemetter from the Åland Parliament. The meeting furthermore appointed Andre Seppfrom the Estonian Parliament as second Vice Chairman of the group.25 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 1 – WG meeting 1 RostockMichael DeckertOpportunities of Sustainable Tourism in the Baltic Sea Region(German Economics Institute for Tourism - dwif)Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismOpportunities of SustainableTourism in the Baltic SeaRegionBSPC Working Groupon Sustainable TourismRostock, 13 November 2015Michael Deckertdwif-Consulting GmbH, BerlinAlle Bestandteile dieses Dokuments sind urheberrechtlich geschützt. © 2015 dwif-Consulting GmbH.Dieses Dokument ist Teil der Präsentation und ohne die mündliche Erläuterung unvollständig.4Three dimensions of SustainabilityEnvironmentalLandscapeRenewable RessourcesReduction of EmissionsRentabilityBiodiversityCompetitivenessQuality of EmploymentCustomerRequirements WealthParticipationEconomicQuality of LifeSocialSource: dwif2015, asper UNEP/UNWTO16.11.201516.11.2015 Folie 1Opportunities of SustainableTourism in the Baltic SeaRegionBSPC Working Groupon Sustainable TourismRostock, 13 November 2015Michael Deckertdwif-Consulting GmbH, BerlinAlle Bestandteile dieses Dokuments sind urheberrechtlich geschützt. © 2015 dwif-Consulting GmbH.Dieses Dokument ist Teil der Präsentation und ohne die mündliche Erläuterung unvollständig.Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismThree dimensions of SustainabilityEnvironmentalLandscapeRenewable RessourcesReduction of EmissionsRentabilityBiodiversityCompetitivenessQuality of EmploymentCustomerRequirements WealthParticipationEconomicQuality of LifeSocialSource: dwif2015, asper UNEP/UNWTO16.11.2015516.11.2015 Folie 1Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainability hits society:From a former niche to a lifestyle!“Do-Goods”, SustainableTrailblazer LoHaSEco-Niche MilieuPhase of Institutionali- Establishment Green-protest sation in the market everywhereSource: dwif201416.11.20156Sustainabiliy hits society: Everyday lifeSharing SustainableEconomy ActivitiesSources: www.fairtrade-deutschland.de; www.vzhh.de; www.ec.europa.eu; www.motor-talk.de, www.hirschfeld.de16.11.201516.11.2015 Folie 2Sustainability hits society:From a former niche to a lifestyle!“Do-Goods”, SustainableTrailblazer LoHaSEco-Niche MilieuPhase of Institutionali- Establishment Green-protest sation in the market everywhereSource: dwif201416.11.2015Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainabiliy hits society: Everyday lifeSharing SustainableEconomy ActivitiesSources: www.fairtrade-deutschland.de; www.vzhh.de; www.ec.europa.eu; www.motor-talk.de, www.hirschfeld.de16.11.2015716.11.2015 Folie 2Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainabiliy hits society: Travelclimate-friendly air travelpromotion ofenvironmentally-sustainable tourismSources: www.atmosfair.de, www.forumandersreisen.de16.11.20158Sustainabiliy hits society: TravelZero-waste-travellingcontribution toenvironmental or socialprojects during holidaysSources: www.bund-reisen.de, www.evergreenescapes.com16.11.201516.11.2015 Folie 3Sustainabiliy hits society: Travelclimate-friendly air travelpromotion ofenvironmentally-sustainable tourismSources: www.atmosfair.de, www.forumandersreisen.de16.11.2015Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainabiliy hits society: TravelZero-waste-travellingcontribution toenvironmental or socialprojects during holidaysSources: www.bund-reisen.de, www.evergreenescapes.com16.11.2015916.11.2015 Folie 3Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainable tourism enhancescompetitiveness“The competitiveness of the Europeantourism industry is closely linked to itssustainability”(European Commission)growing demand forsustainable tourism offers16.11.2015 Folie 710The FollowersFoto 4The InconsistentThe Conscious27,3 mio.Foto 2Foto 56,1 mio.8,9 mio.The UndecidedThe UnconcernedFoto 3Foto 120,6 mio.5,3 mio.Categoriesofconsumersforsustanabletourismin GermanySource: dwif/DSGV 2010Pictures: www.flickr.com, Torsten Wiedenhorn/www.fotocommunity.de, www.marketingguerilla.net, www.focus.de, www. mommyblogstoronto.typepad.com16.11.2015 Folie 816.11.2015 Folie 4Sustainable tourism enhancescompetitiveness“The competitiveness of the Europeantourism industry is closely linked to itssustainability”(European Commission)growing demand forsustainable tourism offers16.11.2015 Folie 7Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismThe FollowersFoto 4The InconsistentThe Conscious27,3 mio.Foto 2Foto 56,1 mio.8,9 mio.The UndecidedThe UnconcernedFoto 3Foto 120,6 mio.5,3 mio.Categoriesofconsumersforsustanabletourismin GermanySource: dwif/DSGV 2010Pictures: www.flickr.com, Torsten Wiedenhorn/www.fotocommunity.de, www.marketingguerilla.net, www.focus.de, www. mommyblogstoronto.typepad.com16.11.2015 Folie 81116.11.2015 Folie 4Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismInterest in Sustainable Tourism is(in Germany) not a niche anymore33 million Germans 4.5 billion €are interested in a amounts the willingness tosustainable holiday in pay more for a sustainableGermany holidaySource: dwif/DSGV 201016.11.2015 Folie 91231 % attach importance to an One out of four germanecofriendly holiday citizens counts as „LoHaS“61 % would like to have anecofriendly holiday17 % are interested in a 12 % would pay „a bit more“,participation in environment if the travel business isprogrammes during their engaged in the matter ofholidays sustainabilityResident populationin GermanySources: FUR 2014, dwif201016.11.2015 Folie 1016.11.2015 Folie 5Interest in Sustainable Tourism is(in Germany) not a niche anymore33 million Germans 4.5 billion €are interested in a amounts the willingness tosustainable holiday in pay more for a sustainableGermany holidaySource: dwif/DSGV 201016.11.2015 Folie 9Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for Tourism31 % attach importance to an One out of four germanecofriendly holiday citizens counts as „LoHaS“61 % would like to have anecofriendly holiday17 % are interested in a 12 % would pay „a bit more“,participation in environment if the travel business isprogrammes during their engaged in the matter ofholidays sustainabilityResident populationin GermanySources: FUR 2014, dwif201016.11.2015 Folie 101316.11.2015 Folie 5Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismObstacles for potential consumersAdditional costs (55 %)No supply for the specific demand (49 %)Lack of information (43 %)No reliable seal (42 %)General lack of supplies (32 %)Exhausting search for supplies (30 %)Source: FUR 2014Picture: Rainer Sturm/www.pixelio.de14!Sustainability must not be mistaken for„Greenwashing“!Core PrinciplesIntegral Credible Long-Term16.11.201516.11.2015 Folie 6Obstacles for potential consumersAdditional costs (55 %)No supply for the specific demand (49 %)Lack of information (43 %)No reliable seal (42 %)General lack of supplies (32 %)Exhausting search for supplies (30 %)Source: FUR 2014Picture: Rainer Sturm/www.pixelio.dePresentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for Tourism!Sustainability must not be mistaken for„Greenwashing“!Core PrinciplesIntegral Credible Long-Term16.11.20151516.11.2015 Folie 6Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismLabels for Sustainable TourismSources: www.viabobo.de; www.greenglobe.com; www.ec.europa.eu; www.blueflag.global; www.greenkey.global; www.nordic-ecolabel.org; www.emas.de;www.eceat.org; www.travelife.org; www. eco.celotajs.lv; www.gstcouncil.org; www.tourcert.org16.11.2015 Folie 1316Current situation ofSustainable Tourism inthe Baltic Sea Region16.11.2015 Folie 1416.11.2015 Folie 7Labels for Sustainable TourismSources: www.viabobo.de; www.greenglobe.com; www.ec.europa.eu; www.blueflag.global; www.greenkey.global; www.nordic-ecolabel.org; www.emas.de;www.eceat.org; www.travelife.org; www. eco.celotajs.lv; www.gstcouncil.org; www.tourcert.org16.11.2015 Folie 13Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismCurrent situation ofSustainable Tourism inthe Baltic Sea Region16.11.2015 Folie 141716.11.2015 Folie 7Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismNature as one of the BSR’s USPsQuestion: „Please do shortly characterize the outstanding offers, attractions, themes and sights (USP) of your location / regionand theBaltic Sea Area in general which are especially attractive for international guests.“Source: dwifonline survey 2011 among tourism experts in the Baltic Sea Region / “Enjoy South Baltic!”16.11.2015 Folie 1518Sustainability and Nature as relevant trend forinternational tourism marketing of the BSR“Which tourism trends will have strong implication for the international marketing of your company / your destination within thenext five years?”Sustain-Health/abilitySpa/Demo-andMedical graphicNatureCultural Change Globali-Tourism sation,crisis,InternationalclimateActive MarketingchangeNewShortTourismglobalTripsand SocialmarketsSports Media/MaritimeInternetTourismSource: dwifonline survey 2011 among tourism experts in the Baltic Sea Region / “Enjoy South Baltic!”16.11.2015 Folie 1616.11.2015 Folie 8Nature as one of the BSR’s USPsQuestion: „Please do shortly characterize the outstanding offers, attractions, themes and sights (USP) of your location / regionand theBaltic Sea Area in general which are especially attractive for international guests.“Source: dwifonline survey 2011 among tourism experts in the Baltic Sea Region / “Enjoy South Baltic!”16.11.2015 Folie 15Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainability and Nature as relevant trend forinternational tourism marketing of the BSR“Which tourism trends will have strong implication for the international marketing of your company / your destination within thenext five years?”Sustain-Health/abilitySpa/Demo-andMedical graphicNatureCultural Change Globali-Tourism sation,crisis,InternationalclimateActive MarketingchangeNewShortTourismglobalTripsand SocialmarketsSports Media/MaritimeInternetTourismSource: dwifonline survey 2011 among tourism experts in the Baltic Sea Region / “Enjoy South Baltic!”16.11.2015 Folie 161916.11.2015 Folie 8Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismApproaches to Sustainable Tourism in the BSRSweden Finland“Green Future”Russia“organic farms, greenNorwayaccomodation, greenmeetings and events”“Sustainability –Part of Danish EstoniaDNA”“Lithuania – forLatvia ethical travellers”DenmarkLithuania“Sustainable tourismdevelopment is the first“respecting the principlespriority”of sustainablePolandGermany development”Sources: dwif/MfWATM-V 2010; www.visitdenmark.com; www.visitnorway.com; www.visitsweden.com; www.visitestonia.com;www.ec.europa.eu; www.explorussia.com; www.latvia.travel/en; www.lietuva.lt; MinistryofSports andTourismPoland200816.11.2015 Folie 1720Labels for Sustainable Destinations in Norway andSweden! !Sweden was theNorway is the firstfirst country in thecountry in the worldworld to introduce awhich has launchednational quality labela national certificatefor nature tours,for sustainablecalled “Nature’sdestinations.Best”.Sources: www.visitnorway.com, www.visitsweden.com16.11.2015 Folie 1816.11.2015 Folie 9Approaches to Sustainable Tourism in the BSRSweden Finland“Green Future”Russia“organic farms, greenNorwayaccomodation, greenmeetings and events”“Sustainability –Part of Danish EstoniaDNA”“Lithuania – forLatvia ethical travellers”DenmarkLithuania“Sustainable tourismdevelopment is the first“respecting the principlespriority”of sustainablePolandGermany development”Sources: dwif/MfWATM-V 2010; www.visitdenmark.com; www.visitnorway.com; www.visitsweden.com; www.visitestonia.com;www.ec.europa.eu; www.explorussia.com; www.latvia.travel/en; www.lietuva.lt; MinistryofSports andTourismPoland200816.11.2015 Folie 17Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismLabels for Sustainable Destinations in Norway andSweden! !Sweden was theNorway is the firstfirst country in thecountry in the worldworld to introduce awhich has launchednational quality labela national certificatefor nature tours,for sustainablecalled “Nature’sdestinations.Best”.Sources: www.visitnorway.com, www.visitsweden.com16.11.2015 Folie 182116.11.2015 Folie 9Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainable meetings in DenmarkCopenhagen as capital ofsustainable meetings First eco-certified political summit in2009 (Climate Change Conferece) 71 % of the hotels are eco-certified Many convention venues are GreenKey certifiedSource: www.copenhagencvb.com16.11.2015 Folie 1922„KlimaInsel Juist“ in GermanySource: www.juist.de16.11.2015 Folie 2016.11.2015 Folie 10Sustainable meetings in DenmarkCopenhagen as capital ofsustainable meetings First eco-certified political summit in2009 (Climate Change Conferece) 71 % of the hotels are eco-certified Many convention venues are GreenKey certifiedSource: www.copenhagencvb.com16.11.2015 Folie 19Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for Tourism„KlimaInsel Juist“ in GermanySource: www.juist.de16.11.2015 Folie 202316.11.2015 Folie 10Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismCompetition for Sustainable Destinations in GermanySources: www.bundeswettbewerb-tourismusregionen.de/siegerregion/uckermark, www.tourismus-uckermark.de16.11.2015 Folie 2124Joint strategies andactivities on SustainableTourism in the BSR16.11.2015 Folie 2216.11.2015 Folie 11Competition for Sustainable Destinations in GermanySources: www.bundeswettbewerb-tourismusregionen.de/siegerregion/uckermark, www.tourismus-uckermark.de16.11.2015 Folie 21Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismJoint strategies andactivities on SustainableTourism in the BSR16.11.2015 Folie 222516.11.2015 Folie 11Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismExisting Strategies on Sustainable TourismDevelopment in the BSR (2007/2011)Sources: www.nit-kiel.de, www.service.mvnet.de16.11.2015 Folie 2326Project on sustainable mobility in the BSR:INTERFACEcooperation betweenGermany, Lithuania, Poland,Sweden and Denmark topromote city tours by ferry forwalkers and cyclistsSources: www.interfaceproject.eu, www.portlink.eu16.11.201516.11.2015 Folie 12Existing Strategies on Sustainable TourismDevelopment in the BSR (2007/2011)Sources: www.nit-kiel.de, www.service.mvnet.de16.11.2015 Folie 23Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismProject on sustainable mobility in the BSR:INTERFACEcooperation betweenGermany, Lithuania, Poland,Sweden and Denmark topromote city tours by ferry forwalkers and cyclistsSources: www.interfaceproject.eu, www.portlink.eu16.11.20152716.11.2015 Folie 12Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismProject on sustainable development of protectedareas: Parks and BenefitsInstruments Transfer of the European Charter forSustainable Tourism in Protected Areasto the Baltic Sea Region Joint implementation in National,Regional and Nature Parks and aBiosphere ReserveSource: www.parksandbenefits.de16.11.2015 Folie 2528Cross-border initiatives onSustainable Tourism in other regions16.11.2015 Folie 13Project on sustainable development of protectedareas: Parks and BenefitsInstruments Transfer of the European Charter forSustainable Tourism in Protected Areasto the Baltic Sea Region Joint implementation in National,Regional and Nature Parks and aBiosphere ReserveSource: www.parksandbenefits.de16.11.2015 Folie 25Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismCross-border initiatives onSustainable Tourism in other regions2916.11.2015 Folie 13Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismSustainable Tourism in the Wadden Sea Regioncooperation betweenDenmark, Germany andthe Netherlands tosafeguard wadden life inthe protected areaSource: Feasibility Study on Climate-friendly Tourism in the WaddenSea Region16.11.2015Folie30Network for Sustainable Tourism in the Alps:Alpine PearlsSource: www.alpine-pearls.com16.11.2015 Folie 2816.11.2015 Folie 14Sustainable Tourism in the Wadden Sea Regioncooperation betweenDenmark, Germany andthe Netherlands tosafeguard wadden life inthe protected areaSource: Feasibility Study on Climate-friendly Tourism in the WaddenSea Region16.11.2015FoliePresentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismNetwork for Sustainable Tourism in the Alps:Alpine PearlsSource: www.alpine-pearls.com16.11.2015 Folie 283116.11.2015 Folie 14Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for TourismTowards a more Sustainable Tourism in the Baltic SeaRegion−Identification of existing approaches in the Baltic Sea Region,use/exchange of existing knowledge−Definition of common understanding of sustainable tourism(and priorities)−Identification of Best Practice models for border-transgressingstrategies and activies with regards to sustainable tourism−Who is responsible for coordination, implementation andmonitoring of joint activities?16.11.2015 Folie 2932dwif-Consulting GmbHBeratung und Forschung für die Tourismusbranche und FreizeitwirtschaftMichael Deckert Marienstr. 19/20Tel.: +49 30 757 949 21 D-10117 Berlinm.deckert@dwif.dewww.dwif.deUrheberschutzAlle Rechte vorbehalten. © 2015 dwif-Consulting GmbH. Das Werkeinschließlich aller seiner Teile ist urheberrechtlich geschützt. JedeVerwertung außerhalb der engen Grenzen des Urheberrechtsgesetzesund des Vertrags zwischen Auftraggeber und Auftragnehmer ist ohnetwitterI facebookI google+ I xingI rss Zustimmung der dwif-Consulting GmbH unzulässig und strafbar. Dasgilt insbesondere für die Vervielfältigung, Übersetzung, Mikroverfilmungund Speicherung und Verarbeitung in elektronischen Systemen.16.11.2015 Folie 15Towards a more Sustainable Tourism in the Baltic SeaRegion−Identification of existing approaches in the Baltic Sea Region,use/exchange of existing knowledge−Definition of common understanding of sustainable tourism(and priorities)−Identification of Best Practice models for border-transgressingstrategies and activies with regards to sustainable tourism−Who is responsible for coordination, implementation andmonitoring of joint activities?16.11.2015 Folie 29Presentation 1 of the first Meeting in Rostock | Michael Deckert – German Economics Institute for Tourismdwif-Consulting GmbHBeratung und Forschung für die Tourismusbranche und FreizeitwirtschaftMichael Deckert Marienstr. 19/20Tel.: +49 30 757 949 21 D-10117 Berlinm.deckert@dwif.dewww.dwif.deUrheberschutzAlle Rechte vorbehalten. © 2015 dwif-Consulting GmbH. Das Werkeinschließlich aller seiner Teile ist urheberrechtlich geschützt. JedeVerwertung außerhalb der engen Grenzen des Urheberrechtsgesetzesund des Vertrags zwischen Auftraggeber und Auftragnehmer ist ohnetwitterI facebookI google+ I xingI rss Zustimmung der dwif-Consulting GmbH unzulässig und strafbar. Dasgilt insbesondere für die Vervielfältigung, Übersetzung, Mikroverfilmungund Speicherung und Verarbeitung in elektronischen Systemen.3316.11.2015 Folie 1525 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 2 – WG meeting 1 RostockJohannes VolkmarMilestones of the Baltic Sea Tourism Forum(Regional Tourist Board Mecklenburg-Vorpommern)Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism ForumPOLICY AREA TOURISM –MACRO-REGIONAL PERSPECTIVES ONSUSTAINABILITY IN TOURISMDr. Anja GelzerMinistry of Economics, Construction and TourismMecklenburg-VorpommernEUSBSR – POLICY AREA TOURISMCOORDINATOR TEAM1st BSPC Working Group MeetingWorking Group „Sustainable Tourism“13 November 2015Co-fundedby the RostockEuropean Union35Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism ForumAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union36Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum1. THE EUSBSR AND ITS ACTION PLANFROM STRATEGICCONSIDERATION... ... TO ACTIONEU STRATEGY FOR THE ACTION PLANBALTIC SEA REGION... LAUNCHED IN 2009 ... SUBSTANTIATES THE STRATEGYIN DEFINING1st EU MACRO-REGIONALROLES & RESPONSIBILITIESSTRATEGYOVERALL O BJECTIVESPOLICY AREAS... TARGETS A SPECIFICHORIZONTA L ACTIONSSUBREGION OF THE UNION... IDENTIFIES 4 KEY CHALLENGESREQUIRING CONCERTED ACTION:1. TO ENABLE A SUSTAINABLE ENVIRONMENT ... IS SUBJECT TO CONTINUOUS2. TO ENHANCE THE REGION„S PROSPERITY3. TO INCREASE ACCESSIBILITY AND ATTRACTIVENESS REVISION – LATEST VERSION4. TO ENSURE SAFETY AND SECURITY IN THE REGIONSEPTEMBER 2015Co-fundedby theEuropean Union37Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum1. THE EUSBSR AND ITS ACTION PLANAP 2015:OVERALL STRUCTURE 4. HAZARDS1. SAVETHE SEA3 OBJECTIVES13 POLICY AREAS4 HORIZONTAL ACTIONS2. INCREASE 10. EDUCATIONPROSPERITY1. CAPACITY2. CLIMATE3. NEIGHBOURS3. CONNECT4. SPATIAL PLANNINGTHE REGION 12. ENERGYCo-fundedby theEuropean Union38Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism ForumAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union39Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum2. PA TOURISM: ACTION PLAN 2015OVERALL OBJECTIVEESTABLISH THE BALTIC SEA REGIONAS A COMMON AND COHERENT TOURISM DESTINATIONACTIONS1. Facilitate networking and clustering 2. Help to mobilise the full potentialof tourism stakeholders for sustainable tourismSUB-ACTIONS SUB-ACTIONS1.1 Facilitate and strengthen the Baltic 2.1 Facilitate coordination with stake-Sea Tourism Forum (BSTF) process holders through joint workshops1.2 Promote the establishment of a 2.2 Step up communication for Policy AreaBaltic Sea Tourism Center (BSTC) TourismSector cooperation Themes Geographical areasPOLICY TRENDS AND TOURISM TRENDSCo-fundedby theEuropean Union40Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum2. PA TOURISM: PUT DIFFERENTLYOUR UNDERSTANDING OF SUSTAINABILITY:ESTABLISH LONG-TERM, WELL-FUNCTIONING STRUCTURESOF COMMUNICATION AND COOPERATIONIN THE BALTIC SEA REGIONWITH A VIEW TOADVANCE THE TOURISM SECTOR ECONOMICALLYPRACTICALLY:WE ARE LOOKING FOR PROJECTS AND PROCESSES WHICHCONTRIBUTE TO OUR OBJECTIVE AND THE CORRESPONDINGACTIONSCo-fundedby theEuropean Union41Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum2. PA TOURISM: OVERVIEW PROJECTSFLAGSHIP SEED-MONEYFINALISED FLAGSHIPS ONGOING FLAGSHIPSPROPOSALS PROJECTSVIABAL„AIDA“ BSTCCOUNTRY STYLEROUTES TO BALTIC MARITIMESUSTAINABLE LAND BALTIC SEA TOURISM CENTERHERITAGE ATTRACT TOURISTS TOEXCURSIONS FOR CRUISESHIPRURAL AREASOPERATORSMIRA EMOSINTERMODAL TOURISM SMART INTEGRATEDSTRATEGIES FORMOBILITY IN RURAL AREAS E-MOBILITY SOLUTIONS FOR SEED-MONEYSUSTAINABLERURAL TOURISTIC AREAS PROPOSALSTOURISMHERITAGE TOURISM FORBALTIC STORIESINCREASED BSR IDENTITY -EVENT TOURISM BASED ONAGORA 2.0STORIES, TRADITIONS ANDCOMMON CULTURALPROMOTE THE IDENTITYCULTURAL &ASPECTS OF SUSTAINABILITYNATURAL HERITAGE HIPPOENJOY SOUTH BALTIC! – HANSEATIC INITIATIVE TOJOINT ACTIONS PROMOTING • SUSTAINABLE PRODUCT FORMATS DEVELOP NEW PACKAGESTHE SOUTH BALTIC AREA AS A AND PRODUCT OFFERS FORTOURIST DESTINATION • KNOWLEDGE CREATION: SUSTAINABLE TOURISM TOURISM GROWTH• SUSTAINABLE GOVERNANCE STRUCTURES• SUSTAINABLE TRANSPORT/MOBILITY SMART PILGRIM• BSR HERITAGE SUSTAINABLE TOURISM INRURAL AREAS ALONG THENORTHERN ST. JAMESPILGRIMAGECo-fundedby theEuropean Union42Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism ForumAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union43Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum3. SELECTED EXAMPLES OF PROJECTSFACILITATE SUSTAINABLE LAND EXCURSIONS FOR CRUISESHIP OPERATORSFINALISED FLAGSHIPOBJECTIVES• develop guidelines for sustainability criteria for product format landexcursions • pilot formats: development and testing • certification processand implementation • transferability preparation (beyond BSR, otheroperators)MAIN ACHIEVEMENT• expansion to all AIDA destinations: sustainable excursions highlighted with“sustainability seal – tree symbol” • currently 138 excursions in 170 portsplus 230 bike/pedelec toursFUNDING• AIDA Cruises/State Chancellery Mecklenburg-VorpommernPARTNERS• Lead: AIDA Cruises • Leuphana University Lüneburg • Futouris e.V. (GER)Co-fundedby theEuropean Union44Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum3. SELECTED EXAMPLES OF PROJECTS„BSTC“ - BALTIC SEA TOURISM CENTERONGOING FLAGSHIPMAIN OBJECTIVE• Establish an operational service unit for sustainable tourism cooperationSUB-OBJECTIVES• Baltic Sea Tourism Forum (BSTF) • Communication network • Pilot services:BSTC Academy, BSTC InsightsFUNDING• EUSBSR seed money (#S67 2015) • Interreg South Baltic Programme 2014-2020(intended)CON TRIBUTION TO EUSBSR ACTION PLAN• Action 1.2 “Promote the establishment of a Baltic Sea Tourism Center”PARTNERS• Lead: Mecklenburg-Vorpommern Tourist Board • DK, PL, SE, PA TourismCo-fundedby theEuropean Union45Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum3. SELECTED EXAMPLES OF PROJECTSDEVELOP STRATEGIES FOR SUSTAINABLE TOURISMFINALISED FLAGSHIPOBJECTIVES• Develop strategies based on available information sources • increaseaccessibility to natural, cultural and historical heritage of BSRMAIN ACHIEVEMENTS• Strategy paper on Sustainable Tourism Development in the BSR • AGORA 2.0:BASTIS – Baltic Sea Heritage Tourism Information Service (not up-to-date); •AGORA: YepaT – service hub of tourism projects (not accessible); sustainabilitycheck for tourism projects;FUNDING• BSR Programme 2000-2006 (AGORA); BSR Programme 2007-2013 (AGORA 2.0)PARTNERS• Lead: University of Greifswald (DE)Co-fundedby theEuropean Union46Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism ForumAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union47Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism Forum4. CHALLENGES1. Make better use of the existing knowledge base ontourism in BSR (also beyond EUSBSR), close gaps– improve screening, update, evaluate and disseminate– avoid duplication and increase synergies– create longer-term impacts and benefits2. More strongly include non-EU BSR countries3. More strongly include private sector to improvedirect economic impactSUSTAINABLY CONNECT AND ADVANCE THEBALTIC SEA REGION IN THE FIELD OF TOURISMCo-fundedby theEuropean Union48Presentation 2 of the first Meeting in Rostock | Johannes Volkmar - Milestones of the Baltic Sea Tourism ForumTHANK YOU!Policy Area TourismCoordinator Teamcoordinator@baltic-sea-strategy-tourism.euwww.baltic-sea-strategy-tourism.euCo-fundedby theEuropean Union4925 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 3 – WG meeting 1 RostockDr Anja GelzerThe policy field “Tourism” in the context of the EU-Baltic Sea Strategy(Ministry of Economics, Construction and Tourism Mecklenburg-Vorpommern)Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea StrategyBaltic Sea Tourism CooperationJohannes VolkmarHead of International ProjectsMecklenburg-Vorpommern Tourist Board513KREW/VMT©Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy2 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CooperationIndexDevelopment of the Baltic Sea Tourism ForumEstablishment of the Baltic Sea Tourism Center52Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy3 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum1st BSTF 2008 in Rostock53Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy4 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum4th BSTF 2011 in Sopot54Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy5 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum5th BSTF 2012 in Rostock55Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy6 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum7th BSTF 2014 in Karlskrona56Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy7 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum8th BSTF 2015 in Gdansk57Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy8 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum9th BSTF 2015 in Pärnu – 19-20 October 201658ed.aidepxE©Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy9 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism ForumBSTF DeclarationForums Declaration 2012“...to further develop the creation of apermanent co-operation platform attransnational level with the Baltic Sea TourismForum at its core for continuous collaborationon the basis of a multilevel process...”59Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy10 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterIdea of the Baltic Sea Tourism CenterEUSBSR Steering Committee BSTFStrategic Orientation Political Support Annual ConferencesBaltic Sea Tourism CenterOperational Service UnitTourist Industry in the Baltic Sea Region60Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy11 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterIdea of the Baltic Sea Tourism Center Establish an operational service unit forsustainable tourism cooperation at transnationallevel by: associating the key tourism stakeholders and promoting a sustainable, responsible andinnovative tourism in the Baltic Sea region.61Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy12 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsbalticseatourism.net62Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy13 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsAnalysis and researchScreening analysisStructural analysisBenchmark analysisOnline survey63Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy14 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline survey Implementation period: 02. Jul – 7. Aug 2015 Send to: 682 contacts [(potential) participants of the BSTF] Sample size: n=98 (14.4%)64Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy15 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyHow important is an annual communication platform like theBaltic Sea Tourism Forum for you and your organisation?38,8% 38,8%18,4%4,1%Very important Partly important Only a little important Not important at all65Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy16 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyHow relevant is transnational cooperation in theBSR for you and your organization?62,4%35,3%2,4%0,0%Highly relevant Partly relevant Not really relevant Not relevant at all66Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy17 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyWhich of the following topics do you consider as importantreferring to transnational cooperation?Very important Partly important Only a little important Not important at all0% 20% 40% 60% 80% 100%Exchange of experiences 76,9% 23,1%International networking 69,7% 29,0% 1,3%International Marketing and Promotion 67,1% 26,3% 6,6%Sustainable tourism 61,8% 31,6% 5,3%1,3%ETC funding programmes 61,5% 30,8% 6,4%1,3%Maritime tourism 60,3% 35,9% 3,9%Accessibility, Infrastructure 58,4% 37,7% 3,9%Competence development 57,7% 33,3% 9,0%Cultural tourism 56,4% 37,2% 6,4%Models and best practices for business development 50,6% 40,5% 8,9%EU Strategy for the Baltc Sea region 47,4% 41,0% 10,3%1,3%International product development 46,6% 39,7% 12,3% 1,4%International quality and standards 46,2% 43,6% 10,3%Resource efficiency 46,0% 40,5% 13,5%Active tourism 43,0% 49,4% 7,6%Education 42,7% 44,0% 12,0% 1,3%Rural tourism 33,8% 46,8% 18,2% 1,3%67Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy18 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyWhat goals are you pursuing with international projects /international work? How important are they?Very important Partly important Only a little important Not important at all0% 20% 40% 60% 80% 100%Attract more international visitors 75,3% 19,8% 4,9%Be more visible on the international70,4% 24,7% 3,7% 1,2%marketAcquiring funds for national/regional56,8% 28,4% 11,1% 3,7%activitiesBranding the Baltic Sea region 54,3% 30,9% 12,4% 2,5%Building one Baltic Sea destination 42,0% 39,5% 12,4% 6,2%Building a BSR identity 42,0% 44,4% 9,9% 3,7%Secure employment in my organization 14,8% 29,6% 25,9% 29,6%68Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy19 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyRanking main (umbrella) tasks and responsibilities of a ‘Baltic SeaTourism Center’ in the Baltic Sea region1th Rank 2th Rank 3th Rank 4th Rank 5th Rank 6th Rank0% 20% 40% 60% 80% 100%B2B Communication (platform) 31,6% 26,3% 17,1% 17,1% 7,9%Tourism project development support 28,9% 18,4% 22,4% 13,2% 15,8% 1,3%Applied Market Research 14,5% 22,4% 22,4% 22,4% 17,1% 1,3%B2C Marketing and Promotion 10,5% 17,1% 15,8% 15,8% 38,2% 2,6%Training and Capacity Building (T&CB) 9,2% 15,8% 21,1% 30,3% 21,1% 2,6%Others: 5,3% 92,1%69Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy20 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyHow should the BSTC be structured? (Structure of organization)Central office with local/regional contact points in68,7%selected countriesCentral office 23,9%Decentralized office with changing responsibilities on13,4%a regular basis70Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy21 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterGoals and objectivesAnnual ContinuousInternational CommunicationTourism Forum NetworkWhat is intended?BSTC Acadamy BSTC InsightsBaltic Sea Tourism CenterWhat is needed?Operational Service UnitCommit-Structure MembersmentThat requires...ContactStrategy FundsPoint71Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy22 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterStart-up of the Baltic Sea Tourism CenterPreparation – BSTC Seed-Money project In 2015 the Mecklenburg-Vorpommern Tourist Board runs a Seed-Money Project under the EUSBSR in close cooperation with theCoordinator for PA Tourism and partners from Denmark, Germany,Poland, Sweden. Goals of the Seed Money project are to present a: draft structure of the BSTC and EU project application - with significant opportunities to beapproved in one of the EU structural funds programmes 2014-2020.72Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy23 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterStart-up of the Baltic Sea Tourism CenterThe BSTC is a Flagship-project under the EUSBSR, it complements and supports the activities of the EU Strategy for the BalticSea Region in profiling the area as a tourist destination and contributs tothe target and action defined in the strategy:“Establishing the Baltic Sea region as a common and coherent tourismdestination; Sub-target 2: establish a well working network of stakeholders on publicand private sector. Action 1.2: Promote the establishment of a Baltic Sea Tourism Center”.EU Strategy for more Growth and Jobs in Coastal and MaritimeTourism73Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy24 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterStart-up of the Baltic Sea Tourism CenterImplementation Focus on the Interreg South Baltic Programme 2014-2020 to startpilot activities. Joint development of structures, strategy and pilot services in alimited supra-regional scope with a committed, trusted andexperienced group of partners for later roll-out to the entire BSR.74Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea Strategy25 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockLet‘s work together!753KREW/VMT©Presentation 3 of the first Meeting in Rostock | Dr Anja Gelzer - The policy field “Tourism” in the context of the EU-Baltic Sea StrategyThank you for your attention!Johannes Volkmar | MV Tourist Boardj.volkmar@auf-nach-mv.de+49 381 40 30 663763KREW/VMT©25 BSPCYEARSBaltic Sea Parliamentary ConferenceIIPresentations of the secondMeeting in Helsinki,20 – 21 March 2016The second meeting was hold by the Chair of the WG Sylvia Bretschneider in Helsinki, 20 – 21 March 2016. Four expertsprovided presentations with the focus on: Sustainable Tourism - Examples of best practices in Island Tourism, Cruise Tour-ism, Cycling Tourism and the Implementation of sustainable approaches of a National Strategy. The experts were: PetteriTakkula (Devolpment Manager of the Governing Body of Suomenlina), Kari Noroviita and Antti Pulkkinen (Port of Hel-sinki), Nina Vesterinen (Ministry of Employment and the Economy Finland) and Raija Ruusunen (Karelia University ofApplied Sciences).25 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 1 – WG meeting 2 HelsinkiPetteri TakkulaSustainable Toursim Strategy for Suomenlinne(Devolpment Manager of the Governing Body of Suomenlina)Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWASTE WATER TREATMENT INTHE BALTIC SEA REGIONS –BEST PRACTICES OF THE PORTOF HELSINKIBSPC Working Group onSustainable TourismKari NoroviitaAntti Pulkkinen21 Mars 201679Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenTotal trafficLine traffic connections11,4 million tonsHigh frequency, 140 weeklydeparturesUnized cargo30 Destinations10,4 million tonsMarket share 26% (amount)Market share 40% (value) Turnover86,9 M€Passenger traffic11,2 million passengersOrganizationMarket share 79%150 employeesCruise traffic 436 500 passengers80Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenPORT OF HELSINKI HARBOURS & LOGISTIC ZONE81Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWASTE MANAGEMENTAll berths have waste water receptionfacilitiesWaste management plans for eachWaste fee based on vessel size but notharbourvolumes of wasteWaste guidance for cruise vesselsRegular line traffic (80 - 90 % of shipcalls) manage wastes directly to wasteWaste waters received with no management company (no waste fee),additional cost Reseption fasilities of port of Helsinki isused for waste waters82Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Facilities• Only fixed reception facilities is used• Pumping capacity – varies 30 ‐ 100 m3/h• Other modes (trucks possible, barges – N/A)• Max/min per cruise ship –686m3/25m3• Total 2014 – 63528 m3• No special fee system – waste fee charged basednot on the volumes of waste (not benefit todumping to sea)83Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenMM1Waste Water (black and grey water) quantities 2015197 cruise ships use waste water reception facilitiesTotal calls 254Total volumes 2015 – 52 254 m3yesTotal 2014 – 63 528 m3 ( 1 pax generate 0,15 m3 waste water/ sea day > collected waste water quantitysame as 423 000 pax sea day)2014 Total pax 419 000, crew 200 000Sailing time from last port of call 12 – 24 h–Conclusion: More than 75 % waste water generated after last port of call was collected in Helsinki.84Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenUSAGE OF SERVICE AVAILABLE 2015- Capacity is not an issue (study)- It can be increased if needed- The waste water amount produced between theprevious port and Helsinki can be handled in Helsinki- Pressure of 10 mbar can be used in Helsinki- 25 % of cruise vessels did not leave any waste water- No special fee system since 2008- From 2016 a higher waste fee in port of Helsinki forthose vessels who do not leave waste water85Presentation 1 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWASTE WATERS SUMMARYWaste waters received withoutadditional cost• both black and grey watersAll berths have waste waterreception facilitiesHandled in a municipal treatmentplantFrom 2016 discount of 20% fromthe waste fee, if vessel leavewaste waters in the harbour(passenger vessel)8625 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 2 – WG meeting 2 HelsinkiKari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions –Best Practice of the Port of Helsinki (Port of Helsinki)Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiCycling Tourismin Europecase Iron Curtain TrailRaija Ruusunen88Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiCycling tourism industry in Europe(cid:88) 2.3 billion cycle tourism (cid:88) cyclists on cyclingtrips/year in Europe, of holidayswhich 20.4 million include(cid:88) holiday cyclistsovernight says(cid:88) cyclists on day trips for(cid:88) Average spend onleisureovernight stays 353 €/trip(cid:88) sporting and fitness(cid:88) The total economiccyclistsimpact of cycling tourismin Europe is 44 billion€/year89Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki€44 billion€39.4 billion90Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiEuroVelo – the European cycle route network(cid:88) 70 000 km(cid:88) 14 routes(cid:88) complete 2020 and thenestimated:(cid:88) 60 million cycle tourism trips/yearon EuroVelo(cid:88) 14.5 million include overnight stays(cid:88) The total economic impact ofEuroVelo in Europe is €7 billion peryear91Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiEuroVelo 13Iron Curtain Trail(cid:88) For almost half a century,Europe was forcibly dividedinto East and West by the "IronCurtain” from the Barents Seato the Black Sea. The Europeancycle track Iron Curtain Trailinvites people to retrace andexperience this important partof the continent's history.(cid:88) 20 countries(cid:88) 15 EU countries(cid:88) 10 000 km(cid:88) http://www.eurovelo13.com92Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiPictures: eurovelo.org93Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiPicture:eurovelo.orgPicture: eurovelo.orgPicture: ecf.com94Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiPicture: eurovelo.com95Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki96Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki97Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiPublic transport connectionsTourists Cycle touristsCyclists prefer public (land)transport more thanother tourists!1198Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiEuroVelo 13 in Finland, what we havedone(cid:88) Route evaluation and development action plan 2011(cid:88) Route with services in Google maps 2011(cid:88) Cultural attractions and events in Google maps 2015(cid:88) Awareness rising meetings along the route 2015(cid:88) Tourism products along the route 2015(cid:88) Attitude changing: cycling is a business99Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki100Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki101Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki102Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki103Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki104Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of Helsinki105Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiPicture: levillenyt.fiPicture: lumipallo.fi106Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiEuroVelo 13 in Finland, the next steps(cid:88) Start EuroVelo coordination in Finland(cid:88) Finance route development: signposting, maps, online info(cid:88) Develop cyclist friendly services: information aboutcycling tourists’ needs to local stakeholders, eventsmanagment and cultural actors and attractions107Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiEV13 Finland route maps with servicesand attractions(cid:88) From Näätämö to Kuusamohttps://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kmHrIRul5oKA&usp=sharing(cid:88) From Kuusamo to Lieksahttps://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kZIJ5Fcs5UXE&usp=sharing(cid:88) From Lieksa to Vaalimaahttps://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kQ8QXT1ckuc4&usp=sharing108Presentation 2 of the second Meeting in Helsinki | Kari Noroviita and Antti PulkkinenWaste Water Treatment in the Baltic Sea Regions – Best Practice of the Port of HelsinkiMore informationhttp://www.eurovelo.org/http://www.eurovelo.com/http://eurovelo13finland.blogspot.fiContact(cid:88) Raija Ruusunen, raija.ruusunen@karelia.fi, 050 356 089710925 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 3 – WG meeting 2 HelsinkiNina VersterinenFinnish Strategies and Experiences on Sustainable Tourism(Ministry of Employment and the Economy)Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismSustainable TourismStrategy for SuomenlinnaBaltic Sea Sustainable Tourism Parliamentary Working Group20th March 2016111Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismMission:Preserve and Present Cultural Heritage112Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismMethod:Respectful800 Residents One of the oldest operational dry docks in EuropeNew Use400 Jobs 900 000 Visitors113Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismSustainable buildings114Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismSustainable transport115Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismSustainable tourism116Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismWorld Heritage and tourismstakeholders share responsibility forconservation of our common culturaland natural heritage of OutstandingUniversal Value and for sustainabledevelopment through appropriatetourism management.7 / #117Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismThe Making ofSustainable TourismStrategy for Suomenlinna118Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable Tourism9 / #119Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismFocus Area 4:Developing networked activitiesRadiate Excellence inOur Networks7 Finnish37* Nordic WorldWorld Heritage SitesHeritage SitesPrinciples and Indicators + 5* Baltic Worldof Sustainable Tourism Heritage SitesEcological, economical, *Notincludingthe StruveGeodeticArc(NOR, SWE, FIN, EST, LVA, LTU, BLR,social and cultural RUS, UKR, MDA)10 EuropeanAt Fort SitesOther Finnish Sites of New Dutch Waterline (NLD), Venice-Mestre(ITA), Network of Vauban’s majorCultural or Natural Heritage sites (FRA), Citadel of Spandau (DEU),Kaunas city municipal administration(LTU), Fort Monostor(HUN), ProvincialGovernment of Antwerp (BEL), PaolaHeritage Foundation (MLT), Suomenlinna(FIN), Medway Council (GBR) +University of Nova Gorica(SVN)120Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismProtect the Intrinsic Valueof the Site from Attempts of Exploitation.Focus Area 1:Managing the impacts of tourismand taking advantage of its benefits121Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismWork with the Tourism Industry toSustainably Tap into the Extrinsic Valueof the SiteFocus Area 1:Managing the impacts of tourismand taking advantage of its benefits122Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismLocal Economic ImpactFocus Area 1:Managing the impacts of tourismof Suomenlinna inand taking advantage of its benefitsHelsinkiEconomicimpact in Helsinki produced by40 000 000 €those visitors who indicated that visitingSuomenlinna was the only or the main reasonfor their trip to Helsinki.Economic Impact ofSuomenlinna in Helsinki20156 200 000 €Public spending andinvestments in 2015123Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismCultural Heritage is an Asset, not a Cost.Protection = Asset management.The protection, preservation and presentation of the intrinsicvalue produces sustainable extrinsic value for the destination.124Presentation 3 of the second Meeting in Helsinki | Nina Versterinen – Finnish Strategies and Experiences on Sustainable TourismThank You!Petteri TakkulaDevelopment managerpetteri.takkula@suomenlinna.fi12525 BSPCYEARSBaltic Sea Parliamentary ConferencePresentation 4 – WG meeting 2 HelsinkiRaija RuusunenCycling Tourism in Europe, case Iron Curtain Trail(Karelia University of Applied Sciences)Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailFinnish Strategies and Experiences onSustainable Tourism21.3.2016The BSPC Working Group on Sustainable Tourism, HelsinkiNina Vesterinen, senior specialist, tourism policy127Sustainable tourismtakes full account of its current and futureeconomic,socio-cultural andenvironmental impacts,addressing the needs ofvisitors,the industry,the environment andhost communities+ and -1Finnish Strategies and Experiences onSustainable Tourism21.3.2016The BSPC Working Group on Sustainable Tourism, HelsinkiNina Vesterinen, senior specialist, tourism policyPresentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailSustainable tourismtakes full account of its current and futureeconomic,socio-cultural andenvironmental impacts,addressing the needs ofvisitors,the industry,the environment andhost communities+ and -1281Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailA lot of work done already in BSR e.g.• Agenda 21 for Baltic Sea Region Tourism (1997)• Indicators for the development of sustainable tourism in the Baltic SeaRegion (2001)• Sustainable Tourism Possibilities in the Baltic Countries (2003)• Sustainable Tourism Development Agora (2005-2007)• Flagship Project - Develop strategies for a sustainable tourism (2010-2013)• Monitoring Group on Cultural Heritage in the Baltic Sea States• Cultural Heritage and Tourism Forum in 2007; cross-sectorexpertise and the involvement of local society• CBSS: The international discussion forum on Baltic Sea region culturalroutes, ’Eastern Viking Forum II (2014)• Current Nordic proposal• Ecolabeling sustainable tourist destinations and sustainabletourism conference129"Achieving more together"Roadmap for Growth andRenewal in Finnish Tourism2015 -20252A lot of work done already in BSR e.g.• Agenda 21 for Baltic Sea Region Tourism (1997)• Indicators for the development of sustainable tourism in the Baltic SeaRegion (2001)• Sustainable Tourism Possibilities in the Baltic Countries (2003)• Sustainable Tourism Development Agora (2005-2007)• Flagship Project - Develop strategies for a sustainable tourism (2010-2013)• Monitoring Group on Cultural Heritage in the Baltic Sea States• Cultural Heritage and Tourism Forum in 2007; cross-sectorexpertise and the involvement of local society• CBSS: The international discussion forum on Baltic Sea region culturalroutes, ’Eastern Viking Forum II (2014)• Current Nordic proposal• Ecolabeling sustainable tourist destinations and sustainabletourism conferencePresentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain Trail"Achieving more together"Roadmap for Growth andRenewal in Finnish Tourism2015 -20251302Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailTourism in FinlandToraltourismdemandTourism 14,4 billion € Inbound tourismshare of demand (exportGDP earnings)2,5 % 4,43 billion €1 Euro spentTourism jobsin tourism140 000adds value 56cents to othersectors131Finland #1 tourist destination in NorthernEuropeAs an original, curiosity-provoking destination, Finland is theVisionnumber-one tourist destination in Northern Europe by 2025 –2025:the first choice among tourists.Tourism consumption is at € 20 billion, bringing prosperity,Missionwellbeing and employment all over Finland.Key strategiesIncreasing effectiveness of CompetitiveCollaborationand Interesting Transportationmarketing measures, ease operatingpartnership offering connectivityof purchase environmentEnabling toolsCustomerorinetation, innovations, digitalisation, sustainability, profitability3Tourism in FinlandToraltourismdemandTourism 14,4 billion € Inbound tourismshare of demand (exportGDP earnings)2,5 % 4,43 billion €1 Euro spentTourism jobsin tourism140 000adds value 56cents to othersectorsPresentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailFinland #1 tourist destination in NorthernEuropeAs an original, curiosity-provoking destination, Finland is theVisionnumber-one tourist destination in Northern Europe by 2025 –2025:the first choice among tourists.Tourism consumption is at € 20 billion, bringing prosperity,Missionwellbeing and employment all over Finland.Key strategiesIncreasing effectiveness of CompetitiveCollaborationand Interesting Transportationmarketing measures, ease operatingpartnership offering connectivityof purchase environmentEnabling toolsCustomerorinetation, innovations, digitalisation, sustainability, profitability1323Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailRoadmapFactors to follow in all development and operation include:• principles of sustainable tourism (economical, ecological, low-carbon, socio-cultural, ethical)133Roadmap: 2.3 Development of activities2.3.1 Towards greener, more sustainable tourism• Demonstration project on the BCD (utilising bioeconomy, cleantechand digitalisation) of sustainable water tourism• Increasing communication and training on the importance ofsustainability and responsibility and the increasing environmentaland cultural awareness of customers as a competitive edge• Encouraging tourism companies to follow environmental andcultural responsibility in the development of their business• Communicating implemented measures to customers in marketing4RoadmapFactors to follow in all development and operation include:• principles of sustainable tourism (economical, ecological, low-carbon, socio-cultural, ethical)Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailRoadmap: 2.3 Development of activities2.3.1 Towards greener, more sustainable tourism• Demonstration project on the BCD (utilising bioeconomy, cleantechand digitalisation) of sustainable water tourism• Increasing communication and training on the importance ofsustainability and responsibility and the increasing environmentaland cultural awareness of customers as a competitive edge• Encouraging tourism companies to follow environmental andcultural responsibility in the development of their business• Communicating implemented measures to customers in marketing1344Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain Trail• Increasing awareness and practical knowledge of adjusting to climatechange and diversifying tourism service offering accordingly• Supporting solutions that encourage future consumers to makesustainable choices• Highlighting national parks and UNESCO World Heritage Sites as topmarketing targets in tourism and as stronger elements in Finland'scountry brand135Sustainable Cultural Tourism DevelopmentThe Definition of Cultural Tourism (Finland)• The intangible cultural heritage, living heritage, aswell as its preservation are key elements.• The aim is to the production of culturallysustainable tourism respect the local population.• "In cultural tourism, commodities and services areproduced for local residents and outsiders withappreciation of regional and local resourcesand on a business basis. The aim is to provideexperiences and opportunities for people to get toknow these cultural resources, learn from themor participate in them. This contributes to thedevelopment of people's identities and to anunderstanding and appreciation of both one'sown culture and other cultures.5Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain Trail136Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailOur Common Heritage: the Finnish National WorldHeritage Strategy 2015 – 2025A shared sustainable development tourism strategy created for theFinnish world heritage sites based on UNESCO’s Sustainable TourismProgramme.Cultural Environment Strategy 2014 – 2020• to strengthen sustainable development and the related ecological,financial, social and cultural values with the help of good managementand responsible enhancement of the cultural environment.https://helda.helsinki.fi/bitstream/handle/10138/135508/Cultural%20Environment%20Strategy_2014.pdf?sequence=1National Arts and Cultural Event Programme• based on the Government’s programme and on thegoals of cultural policy. On of the key objective will be the sustainabledevelopment of the festivals.•137National Theme Based Development Strategies• A strategy for each theme guides the developmentand suggests the appropriate measures. (link:www.visitfinland.fi)• E.g.• The Development Strategy for Culture Tourism2014 – 2018 (VisitFinland / Culture Finland –programme)• Local and regional cultural resources arerespected. The goal is to create memorableexperiences for visitors out of culturalresources and to learn from them.• Common theme for all: ecologically, economicallyand socially sustainable development21.3.2016 126Our Common Heritage: the Finnish National WorldHeritage Strategy 2015 – 2025A shared sustainable development tourism strategy created for theFinnish world heritage sites based on UNESCO’s Sustainable TourismProgramme.Cultural Environment Strategy 2014 – 2020• to strengthen sustainable development and the related ecological,financial, social and cultural values with the help of good managementand responsible enhancement of the cultural environment.https://helda.helsinki.fi/bitstream/handle/10138/135508/Cultural%20Environment%20Strategy_2014.pdf?sequence=1National Arts and Cultural Event Programme• based on the Government’s programme and on thegoals of cultural policy. On of the key objective will be the sustainabledevelopment of the festivals.•Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailNational Theme Based Development Strategies• A strategy for each theme guides the developmentand suggests the appropriate measures. (link:www.visitfinland.fi)• E.g.• The Development Strategy for Culture Tourism2014 – 2018 (VisitFinland / Culture Finland –programme)• Local and regional cultural resources arerespected. The goal is to create memorableexperiences for visitors out of culturalresources and to learn from them.• Common theme for all: ecologically, economicallyand socially sustainable development21.3.2016 121386Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailVisit Finland Basic Export Quality Criteria•Prerequiment for joint marketing campaigns•Sustainability•The company employs indicators of ecological and socialresponsibility• Authentic experiences•Companies are free to choose a appropriate sustainability programfor themselves21.3.2016139Ecolabels and SustainabilityCertifications in use in FinlandThe Nordic Swan - Joutsenmerkki – ecolabel in Finlandsince 1990 – 25 years environmental work behind.• 45 hotels and 14 restaurants have the certification.http://joutsenmerkki.fi/en/the-nordic-ecolabel/Green Key ecolabel, global label especially for travel trade.2,100 hotels in 45 countries – Started 3/2015 in Finland.• 31hotels certified http://www.green-key.org/The European Ecolabel Scheme - European Union• In Finland only 2 certified hotels.http://eu-ymparistomerkki.fi/summary/21.3.2016 147Visit Finland Basic Export Quality Criteria•Prerequiment for joint marketing campaigns•Sustainability•The company employs indicators of ecological and socialresponsibility• Authentic experiences•Companies are free to choose a appropriate sustainability programfor themselves21.3.2016Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailEcolabels and SustainabilityCertifications in use in FinlandThe Nordic Swan - Joutsenmerkki – ecolabel in Finlandsince 1990 – 25 years environmental work behind.• 45 hotels and 14 restaurants have the certification.http://joutsenmerkki.fi/en/the-nordic-ecolabel/Green Key ecolabel, global label especially for travel trade.2,100 hotels in 45 countries – Started 3/2015 in Finland.• 31hotels certified http://www.green-key.org/The European Ecolabel Scheme - European Union• In Finland only 2 certified hotels.http://eu-ymparistomerkki.fi/summary/21.3.2016 141407Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailEcolabels and Sustainability Certifications in FinlandSuomen luomumatkailuyhdistys = ECEAT Finland (European Centre forEcological and Agricultural Tourism).• 29 certified companies. http://www.eceat.fi/ISO standards for various industries• ISO 26000 , ISO 14001,14004,14005,14006• E.g. Viking Line, Tallink-Silja, Eckerölinehttp://www.iso.org/iso/home/store/publication_item.htm?pid=PUB200002Green Tourism of Finland® (GTF) – a private environmentallabel.• Green Tourism of Finland®(GTF) ecolabel is a network ofFinnish companies of nature tourism, who are committed to theprinciples of sustainable development.• Certification have 10 companies in travel tradehttp://www.greentourism.fi/141EcoCompass• a Finnish environmental management system and environmentalcertification for events and event venues as well as for small andmedium sized businesses and public offices (regional)• a less formal environmental management system• 21 certified hotels or festivals.New EcoCompass for Events• EcoCompass Event project 2015-2017, funded by the Finnish Ministryof Education and Culture and coordinated by the Finnish OlympicCommittee, makes the EcoCompass Event system a national availabletool• During the project the system is implemented for 15-20 significantFinnish events and venues.• One of those events Tall Ships Races event in Turku 2017.8Ecolabels and Sustainability Certifications in FinlandSuomen luomumatkailuyhdistys = ECEAT Finland (European Centre forEcological and Agricultural Tourism).• 29 certified companies. http://www.eceat.fi/ISO standards for various industries• ISO 26000 , ISO 14001,14004,14005,14006• E.g. Viking Line, Tallink-Silja, Eckerölinehttp://www.iso.org/iso/home/store/publication_item.htm?pid=PUB200002Green Tourism of Finland® (GTF) – a private environmentallabel.• Green Tourism of Finland®(GTF) ecolabel is a network ofFinnish companies of nature tourism, who are committed to theprinciples of sustainable development.• Certification have 10 companies in travel tradehttp://www.greentourism.fi/Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailEcoCompass• a Finnish environmental management system and environmentalcertification for events and event venues as well as for small andmedium sized businesses and public offices (regional)• a less formal environmental management system• 21 certified hotels or festivals.New EcoCompass for Events• EcoCompass Event project 2015-2017, funded by the Finnish Ministryof Education and Culture and coordinated by the Finnish OlympicCommittee, makes the EcoCompass Event system a national availabletool• During the project the system is implemented for 15-20 significantFinnish events and venues.• One of those events Tall Ships Races event in Turku 2017.1428Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailGuidelines• Principles for Sustainable Nature Tourism in Protected Areas• nine principles guiding operations of Metsähallitus in protected(2004-)• ETIS -European Tourism Indicator System &Tool kit for SustainableDestinations• suitable for all tourist destinations, encouraging them to adopt amore intelligent approach to tourism planning.• 27 core indicators, 40 optional• piloted in 20 countries, over 20 countries: Wild Taiga Kainuu• Scandinavian Sustainable Destination Index for MICE-industry• 4 cities in Finland• “Kesma” guidelines for sustainable rural tourism in Finland• Handbook for planning and building sustainable tourist destinations• Helsinki declaration for sustainable tourism (2009-)143Green Start, Finnish travel tradesustainability coaching• Green Start is a sustainability training (one day).• Gives a company tools to promote and communicatesustainability in their business.• The company commits to take sustainable steps towardssustainable business by choosing five out of 10 developingareas to carry out in the following years.• Training also includes a practical action plan to boostenvironmental issues and sustainability.• Areas: 1.Management, 2.Marketing and communication,3.Social responsibility, 4.Energy and water usage, 5.Wastemanagement, 6. Buying and purchase, 7.Cleaning andmaintenance, 8. Transport and traffic, 9. Responsibility of thesurrounding nature, 10. Culture, villages and national parks.• 32 companies certified9Guidelines• Principles for Sustainable Nature Tourism in Protected Areas• nine principles guiding operations of Metsähallitus in protected(2004-)• ETIS -European Tourism Indicator System &Tool kit for SustainableDestinations• suitable for all tourist destinations, encouraging them to adopt amore intelligent approach to tourism planning.• 27 core indicators, 40 optional• piloted in 20 countries, over 20 countries: Wild Taiga Kainuu• Scandinavian Sustainable Destination Index for MICE-industry• 4 cities in Finland• “Kesma” guidelines for sustainable rural tourism in Finland• Handbook for planning and building sustainable tourist destinations• Helsinki declaration for sustainable tourism (2009-)Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailGreen Start, Finnish travel tradesustainability coaching• Green Start is a sustainability training (one day).• Gives a company tools to promote and communicatesustainability in their business.• The company commits to take sustainable steps towardssustainable business by choosing five out of 10 developingareas to carry out in the following years.• Training also includes a practical action plan to boostenvironmental issues and sustainability.• Areas: 1.Management, 2.Marketing and communication,3.Social responsibility, 4.Energy and water usage, 5.Wastemanagement, 6. Buying and purchase, 7.Cleaning andmaintenance, 8. Transport and traffic, 9. Responsibility of thesurrounding nature, 10. Culture, villages and national parks.• 32 companies certified1449Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailGreen DQN, Responsibility DQN – Finnish traveltrade quality & sustainability coaching fordestinations• 2,5 – 3 year-programmes for quality development of adestination basing on Quality1000-training.• include research, training and development in the wholedestination and aim at a permanent cooperation model forquality develompment.• 5 destinations have completed the Green or ResponsibelDQN.• https://www.haagaperho.fi/liiketoiminnan-kehittaminen/muu-yritystoiminnan-kehittaminen/green-start-vastuullisuus-liiketoiminna• http://www.laatutonni.fi/node/201Alatunniste teksti 11.4.2008145Education and Research• Vocational Qualifications in the TourismIndustry• Sustainable development one of the keycompetences• Universities and Universities of AppliedSciences• Sustainable tourism courses• Sustainable tourism research project• begins in April 2016 funded by Government10Green DQN, Responsibility DQN – Finnish traveltrade quality & sustainability coaching fordestinations• 2,5 – 3 year-programmes for quality development of adestination basing on Quality1000-training.• include research, training and development in the wholedestination and aim at a permanent cooperation model forquality develompment.• 5 destinations have completed the Green or ResponsibelDQN.• https://www.haagaperho.fi/liiketoiminnan-kehittaminen/muu-yritystoiminnan-kehittaminen/green-start-vastuullisuus-liiketoiminna• http://www.laatutonni.fi/node/201Alatunniste teksti 11.4.2008Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailEducation and Research• Vocational Qualifications in the TourismIndustry• Sustainable development one of the keycompetences• Universities and Universities of AppliedSciences• Sustainable tourism courses• Sustainable tourism research project• begins in April 2016 funded by Government14610Presentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailFuture work for sustainable tourism in BSR?• To highlight/promote the importance of sustainable tourism• Exchange of best practice• No more new labels – expensive and complicated• Clean Baltic sea foundation for future tourism development• Sustainable cruising industry a key from tourism point ofview147Thank you!11Future work for sustainable tourism in BSR?• To highlight/promote the importance of sustainable tourism• Exchange of best practice• No more new labels – expensive and complicated• Clean Baltic sea foundation for future tourism development• Sustainable cruising industry a key from tourism point ofviewPresentation 4 of the second Meeting in Helsinki | Raija Ruusunen – Cycling Tourism in Europe, case Iron Curtain TrailThank you!14811