Report from the BSPYF Kiel March 2017

Slide 1:Report from the BSPYFKiel 13-15 MarchSlide 2:Five main pointsDigitalisationBordersWork & Travel ProgrammesCultural TourismEnvironmentSlide 3:Digitalisation & InnovationChallengesLanguage & Content barriersInfrastructureEducation & AccessabilitySucess FactorsA portal, eg.”balticsea.com”Virtual museumsEncourage startupsSlide 4:Identity & BrandingChallengesOther competetive destinationsWhat unites us?Expensive to travelSucess FactorsEasy travel within the regionPolitical stabilityA brand for the baltic sea regionStorytelling – it’s about the peopleSlide 5:Education & Staff developmentChallengesLow wages & StatusLanguage barriersSuccess FactorsImprove the image & status of jobsCo-operation between summer- & winterdestinationsExchange programmesSlide 6:TourismChallengesPolitical differencesIsolation within countriesPort facilitiesWaste water treatmentPowerLNGSuccess FactorsImpoved InfrastructureEasy border crossingsSlide 7:Nature & Sports tourismChallengesIsolation of tourism industroiesNew networks has to be establishedSuccess FactorsA ”tour de baltic”Cross-border cooperationCommon marketingSlide 8:Cultural tourismChallengesAcceptance from the localsFinding target groupsSuccess FactorsMake it easy to find eventsPass for multiple festivalsSlide 9:Eco & agricultural tourismChallengesLow wagesLow status of jobsNew type of tourismSuccess FactorsIncreased marketing of farmsA regional associationSlide 10:Thank you!