Schick and Lindstroem presentation at 26 BSPC
Developing SustainableTourismReport from the BSYFCentral Aspects1. Digitalisation2. Borders3. Work & Travel Programmes4. Tourism5. Environment21. Digitalisation3InnovationDigitalisationIdentity & BrandingA portal, eg.”balticsea.com”Virtual & digital museumsBrand for the Baltic Sea RegionStorytelling - It’s about the peopleModernisationEncourage startups42. Borders5Easy TravellingOpen Borders“Baltic Sea Summer Ticket” - InterferryImprove Infrastructure → Port facilitiesCross-border cooperation between different tourismindustries63. Work & TravelProgrammes7Education & Staff DevelopmentImprove image and status of jobsCo-operation between summer and winter destinationsStudent exchange programs84. Tourism9Photo: Heidi Ikonen /Visit ÅlandCultural TourismEco & Agricultural TourismMusic festivals to attractIncreased marketing of farmsEasy to find eventsA regional associationCommon Pass for multiple festivalsand eventsmarketingNature & Sport TourismA ”tour de baltic”105. Environment11Photo: Visit ÅlandSustainabilityNo mass tourism eg. Mallorca → NaturePublic TransportationClean EnergyImproved infrastructure & port facilities12Thank You!13