Presentation Meeting 1 Volkmar

Baltic Sea Tourism CooperationJohannes VolkmarHead of International ProjectsMecklenburg-Vorpommern Tourist Board3KREW/VMT©2 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CooperationIndexDevelopment of the Baltic Sea Tourism ForumEstablishment of the Baltic Sea Tourism Center3 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum1st BSTF 2008 in Rostock4 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum4th BSTF 2011 in Sopot5 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum5th BSTF 2012 in Rostock6 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum7th BSTF 2014 in Karlskrona7 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum8th BSTF 2015 in Gdansk8 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism Forum9th BSTF 2015 in Pärnu – 19-20 October 2016ed.aidepxE©9 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism ForumBSTF DeclarationForums Declaration 2012“...to further develop the creation of apermanent co-operation platform attransnational level with the Baltic Sea TourismForum at its core for continuous collaborationon the basis of a multilevel process...”10 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterIdea of the Baltic Sea Tourism CenterEUSBSR Steering Committee BSTFStrategic Orientation Political Support Annual ConferencesBaltic Sea Tourism CenterOperational Service UnitTourist Industry in the Baltic Sea Region11 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterIdea of the Baltic Sea Tourism Center Establish an operational service unit forsustainable tourism cooperation at transnationallevel by: associating the key tourism stakeholders and promoting a sustainable, responsible andinnovative tourism in the Baltic Sea region.12 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsbalticseatourism.net13 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsAnalysis and researchScreening analysisStructural analysisBenchmark analysisOnline survey14 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline survey Implementation period: 02. Jul – 7. Aug 2015 Send to: 682 contacts [(potential) participants of the BSTF] Sample size: n=98 (14.4%)15 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyHow important is an annual communication platform like theBaltic Sea Tourism Forum for you and your organisation?38,8% 38,8%18,4%4,1%Very important Partly important Only a little important Not important at all16 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyHow relevant is transnational cooperation in theBSR for you and your organization?62,4%35,3%2,4%0,0%Highly relevant Partly relevant Not really relevant Not relevant at all17 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyWhich of the following topics do you consider as importantreferring to transnational cooperation?Very important Partly important Only a little important Not important at all0% 20% 40% 60% 80% 100%Exchange of experiences 76,9% 23,1%International networking 69,7% 29,0% 1,3%International Marketing and Promotion 67,1% 26,3% 6,6%Sustainable tourism 61,8% 31,6% 5,3%1,3%ETC funding programmes 61,5% 30,8% 6,4%1 ,3%Maritime tourism 60,3% 35,9% 3,9%Accessibility, Infrastructure 58,4% 37,7% 3,9%Competence development 57,7% 33,3% 9,0%Cultural tourism 56,4% 37,2% 6,4%Models and best practices for business development 50,6% 40,5% 8,9%EU Strategy for the Baltc Sea region 47,4% 41,0% 10,3% 1,3%International product development 46,6% 39,7% 12,3% 1,4%International quality and standards 46,2% 43,6% 10,3%Resource efficiency 46,0% 40,5% 13,5%Active tourism 43,0% 49,4% 7,6%Education 42,7% 44,0% 12,0% 1,3%Rural tourism 33,8% 46,8% 18,2% 1,3%18 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyWhat goals are you pursuing with international projects /international work? How important are they?Very important Partly important Only a little important Not important at all0% 20% 40% 60% 80% 100%Attract more international visitors 75,3% 19,8% 4,9%Be more visible on the international70,4% 24,7% 3,7% 1,2%marketAcquiring funds for national/regional56,8% 28,4% 11,1% 3,7%activitiesBranding the Baltic Sea region 54,3% 30,9% 12,4% 2,5%Building one Baltic Sea destination 42,0% 39,5% 12,4% 6,2%Building a BSR identity 42,0% 44,4% 9,9% 3,7%Secure employment in my organization 14,8% 29,6% 25,9% 29,6%19 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyRanking main (umbrella) tasks and responsibilities of a ‘Baltic SeaTourism Center’ in the Baltic Sea region1th Rank 2th Rank 3th Rank 4th Rank 5th Rank 6th Rank0% 20% 40% 60% 80% 100%B2B Communication (platform) 31,6% 26,3% 17,1% 17,1% 7,9%Tourism project development support 28,9% 18,4% 22,4% 13,2% 15,8% 1,3%Applied Market Research 14,5% 22,4% 22,4% 22,4% 17,1% 1,3%B2C Marketing and Promotion 10,5% 17,1% 15,8% 15,8% 38,2% 2,6%Training and Capacity Building (T&CB) 9,2% 15,8% 21,1% 30,3% 21,1% 2,6%Others: 5,3% 92,1%20 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterChallenges and requirementsOnline surveyHow should the BSTC be structured? (Structure of organization)Central office with local/regional contact points in68,7%selected countriesCentral office 23,9%Decentralized office with changing responsibilities on13,4%a regular basis21 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterGoals and objectivesAnnual ContinuousInternational CommunicationTourism Forum NetworkWhat is intended?BSTC Acadamy BSTC InsightsBaltic Sea Tourism CenterWhat is needed?Operational Service UnitCommit-Structure MembersmentThat requires...ContactStrategy FundsPoint22 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterStart-up of the Baltic Sea Tourism CenterPreparation – BSTC Seed-Money project In 2015 the Mecklenburg-Vorpommern Tourist Board runs a Seed-Money Project under the EUSBSR in close cooperation with theCoordinator for PA Tourism and partners from Denmark, Germany,Poland, Sweden. Goals of the Seed Money project are to present a: draft structure of the BSTC and EU project application - with significant opportunities to beapproved in one of the EU structural funds programmes 2014-2020.23 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterStart-up of the Baltic Sea Tourism CenterThe BSTC is a Flagship-project under the EUSBSR, it complements and supports the activities of the EU Strategy for the BalticSea Region in profiling the area as a tourist destination and contributs tothe target and action defined in the strategy:“Establishing the Baltic Sea region as a common and coherent tourismdestination; Sub-target 2: establish a well working network of stakeholders on publicand private sector. Action 1.2: Promote the establishment of a Baltic Sea Tourism Center”.EU Strategy for more Growth and Jobs in Coastal and MaritimeTourism24 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockBaltic Sea Tourism CenterStart-up of the Baltic Sea Tourism CenterImplementation Focus on the Interreg South Baltic Programme 2014-2020 to startpilot activities. Joint development of structures, strategy and pilot services in alimited supra-regional scope with a committed, trusted andexperienced group of partners for later roll-out to the entire BSR.25 | BSPC Sustainable Tourism – Johannes Volkmar 13. November 2015 | RostockLet‘s work together!3KREW/VMT©Thank you for your attention!Johannes Volkmar | MV Tourist Boardj.volkmar@auf-nach-mv.de+49 381 40 30 6633KREW/VMT©