Presentation Meeting 1 Gelzer

POLICY AREA TOURISM –MACRO-REGIONAL PERSPECTIVES ONSUSTAINABILITY IN TOURISMDr. Anja GelzerMinistry of Economics, Construction and TourismMecklenburg-VorpommernEUSBSR – POLICY AREA TOURISMCOORDINATOR TEAM1st BSPC Working Group MeetingWorking Group „Sustainable Tourism“13 November 2015Co-fundedby the RostockEuropean UnionAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union1. THE EUSBSR AND ITS ACTION PLANFROM STRATEGICCONSIDERATION... ... TO ACTIONEU STRATEGY FOR THE ACTION PLANBALTIC SEA REGION... LAUNCHED IN 2009 ... SUBSTANTIATES THE STRATEGYIN DEFINING1st EU MACRO-REGIONALROLES & RESPONSIBILITIESSTRATEGYOVERALL O BJECTIVESPOLICY AREAS... TARGETS A SPECIFICHORIZONTA L ACTIONSSUBREGION OF THE UNION... IDENTIFIES 4 KEY CHALLENGESREQUIRING CONCERTED ACTION:1. TO ENABLE A SUSTAINABLE ENVIRONMENT ... IS SUBJECT TO CONTINUOUS2. TO ENHANCE THE REGION„S PROSPERITY3. TO INCREASE ACCESSIBILITY AND ATTRACTIVENESS REVISION – LATEST VERSION4. TO ENSURE SAFETY AND SECURITY IN THE REGIONSEPTEMBER 2015Co-fundedby theEuropean Union1. THE EUSBSR AND ITS ACTION PLANAP 2015:OVERALL STRUCTURE 4. HAZARDS1. SAVETHE SEA3 OBJECTIVES13 POLICY AREAS4 HORIZONTAL ACTIONS2. INCREASE 10. EDUCATIONPROSPERITY1. CAPACITY2. CLIMATE3. NEIGHBOURS3. CONNECT4. SPATIAL PLANNINGTHE REGION 12. ENERGYCo-fundedby theEuropean UnionAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union2. PA TOURISM: ACTION PLAN 2015OVERALL OBJECTIVEESTABLISH THE BALTIC SEA REGIONAS A COMMON AND COHERENT TOURISM DESTINATIONACTIONS1. Facilitate networking and clustering 2. Help to mobilise the full potentialof tourism stakeholders for sustainable tourismSUB-ACTIONS SUB-ACTIONS1.1 Facilitate and strengthen the Baltic 2.1 Facilitate coordination with stake-Sea Tourism Forum (BSTF) process holders through joint workshops1.2 Promote the establishment of a 2.2 Step up communication for Policy AreaBaltic Sea Tourism Center (BSTC) TourismSector cooperation Themes Geographical areasPOLICY TRENDS AND TOURISM TRENDSCo-fundedby theEuropean Union2. PA TOURISM: PUT DIFFERENTLYOUR UNDERSTANDING OF SUSTAINABILITY:ESTABLISH LONG-TERM, WELL-FUNCTIONING STRUCTURESOF COMMUNICATION AND COOPERATIONIN THE BALTIC SEA REGIONWITH A VIEW TOADVANCE THE TOURISM SECTOR ECONOMICALLYPRACTICALLY:WE ARE LOOKING FOR PROJECTS AND PROCESSES WHICHCONTRIBUTE TO OUR OBJECTIVE AND THE CORRESPONDINGACTIONSCo-fundedby theEuropean Union2. PA TOURISM: OVERVIEW PROJECTSFLAGSHIP SEED-MONEYFINALISED FLAGSHIPS ONGOING FLAGSHIPSPROPOSALS PROJECTSVIABAL„AIDA“ BSTCCOUNTRY STYLEROUTES TO BALTIC MARITIMESUSTAINABLE LAND BALTIC SEA TOURISM CENTERHERITAGE ATTRACT TOURISTS TOEXCURSIONS FOR CRUISESHIPRURAL AREASOPERATORSMIRA EMOSINTERMODAL TOURISM SMART INTEGRATEDSTRATEGIES FORMOBILITY IN RURAL AREAS E-MOBILITY SOLUTIONS FOR SEED-MONEYSUSTAINABLERURAL TOURISTIC AREAS PROPOSALSTOURISMHERITAGE TOURISM FORBALTIC STORIESINCREASED BSR IDENTITY -EVENT TOURISM BASED ONAGORA 2.0STORIES, TRADITIONS ANDCOMMON CULTURALPROMOTE THE IDENTITYCULTURAL &ASPECTS OF SUSTAINABILITYNATURAL HERITAGE HIPPOENJOY SOUTH BALTIC! – HANSEATIC INITIATIVE TOJOINT ACTIONS PROMOTING • SUSTAINABLE PRODUCT FORMATS DEVELOP NEW PACKAGESTHE SOUTH BALTIC AREA AS A AND PRODUCT OFFERS FORTOURIST DESTINATION • KNOWLEDGE CREATION: SUSTAINABLE TOURISM TOURISM GROWTH• SUSTAINABLE GOVERNANCE STRUCTURES• SUSTAINABLE TRANSPORT/MOBILITY SMART PILGRIM• BSR HERITAGE SUSTAINABLE TOURISM INRURAL AREAS ALONG THENORTHERN ST. JAMESPILGRIMAGECo-fundedby theEuropean UnionAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union3. SELECTED EXAMPLES OF PROJECTSFACILITATE SUSTAINABLE LAND EXCURSIONS FOR CRUISESHIP OPERATORSFINALISED FLAGSHIPOBJECTIVES• develop guidelines for sustainability criteria for product format landexcursions • pilot formats: development and testing • certification processand implementation • transferability preparation (beyond BSR, otheroperators)MAIN ACHIEVEMENT• expansion to all AIDA destinations: sustainable excursions highlighted with“sustainability seal – tree symbol” • currently 138 excursions in 170 portsplus 230 bike/pedelec toursFUNDING• AIDA Cruises/State Chancellery Mecklenburg-VorpommernPARTNERS• Lead: AIDA Cruises • Leuphana University Lüneburg • Futouris e.V. (GER)Co-fundedby theEuropean Union3. SELECTED EXAMPLES OF PROJECTS„BSTC“ - BALTIC SEA TOURISM CENTERONGOING FLAGSHIPMAIN OBJECTIVE• Establish an operational service unit for sustainable tourism cooperationSUB-OBJECTIVES• Baltic Sea Tourism Forum (BSTF) • Communication network • Pilot services:BSTC Academy, BSTC InsightsFUNDING• EUSBSR seed money (#S67 2015) • Interreg South Baltic Programme 2014-2020(intended)CON TRIBUTION TO EUSBSR ACTION PLAN• Action 1.2 “Promote the establishment of a Baltic Sea Tourism Center”PARTNERS• Lead: Mecklenburg-Vorpommern Tourist Board • DK, PL, SE, PA TourismCo-fundedby theEuropean Union3. SELECTED EXAMPLES OF PROJECTSDEVELOP STRATEGIES FOR SUSTAINABLE TOURISMFINALISED FLAGSHIPOBJECTIVES• Develop strategies based on available information sources • increaseaccessibility to natural, cultural and historical heritage of BSRMAIN ACHIEVEMENTS• Strategy paper on Sustainable Tourism Development in the BSR • AGORA 2.0:BASTIS – Baltic Sea Heritage Tourism Information Service (not up-to-date); •AGORA: YepaT – service hub of tourism projects (not accessible); sustainabilitycheck for tourism projects;FUNDING• BSR Programme 2000-2006 (AGORA); BSR Programme 2007-2013 (AGORA 2.0)PARTNERS• Lead: University of Greifswald (DE)Co-fundedby theEuropean UnionAGENDA1. The EUSBSR and its Action PlanFrom strategic consideration to action • AP 2015: Overallstructure2. Policy Area TourismAction Plan 2015 • Put differently • Overview projects3. Selected examples of projectsAIDA • BSTC • Develop strategies for sustainable tourism4. ChallengesCo-fundedby theEuropean Union4. CHALLENGES1. Make better use of the existing knowledge base ontourism in BSR (also beyond EUSBSR), close gaps– improve screening, update, evaluate and disseminate– avoid duplication and increase synergies– create longer-term impacts and benefits2. More strongly include non-EU BSR countries3. More strongly include private sector to improvedirect economic impactSUSTAINABLY CONNECT AND ADVANCE THEBALTIC SEA REGION IN THE FIELD OF TOURISMCo-fundedby theEuropean UnionTHANK YOU!Policy Area TourismCoordinator Teamcoordinator@baltic-sea-strategy-tourism.euwww.baltic-sea-strategy-tourism.euCo-fundedby theEuropean Union