Presentation Meeting 2 Ruusunen

Cycling Tourismin Europecase Iron Curtain TrailRaija RuusunenCycling tourism industry in Europe2.3 billion cycle tourism cyclists on cycling trips/year in Europe, of holidayswhich 20.4 million includeholiday cyclistsovernight sayscyclists on day trips forAverage spend onleisureovernight stays 353 €/tripsporting and fitnessThe total economiccyclistsimpact of cycling tourismin Europe is 44 billion€/year€44 billion€39.4 billionEuroVelo – the European cycle route network 70 000 km 14 routes complete 2020 and thenestimated: 60 million cycle tourism trips/yearon EuroVelo 14.5 million include overnight stays The total economic impact ofEuroVelo in Europe is €7 billion peryearEuroVelo 13Iron Curtain Trail For almost half a century,Europe was forcibly dividedinto East and West by the "IronCurtain” from the Barents Seato the Black Sea. The Europeancycle track Iron Curtain Trailinvites people to retrace andexperience this important partof the continent's history. 20 countries 15 EU countries 10 000 km http://www.eurovelo13.comPictures: eurovelo.orgPicture:eurovelo.orgPicture: eurovelo.orgPicture: ecf.comPicture: eurovelo.comPublic transport connectionsTourists Cycle touristsCyclists prefer public (land)transport more thanother tourists!11EuroVelo 13 in Finland, what we havedoneRoute evaluation and development action plan 2011Route with services in Google maps 2011Cultural attractions and events in Google maps 2015Awareness rising meetings along the route 2015Tourism products along the route 2015Attitude changing: cycling is a businessPicture: levillenyt.fiPicture: lumipallo.fiEuroVelo 13 in Finland, the next stepsStart EuroVelo coordination in FinlandFinance route development: signposting, maps, online infoDevelop cyclist friendly services: information aboutcycling tourists’ needs to local stakeholders, eventsmanagment and cultural actors and attractionsEV13 Finland route maps with servicesand attractions From Näätämö to Kuusamohttps://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kmHrIRul5oKA&usp=sharing From Kuusamo to Lieksahttps://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kZIJ5Fcs5UXE&usp=sharing From Lieksa to Vaalimaahttps://www.google.com/maps/d/edit?mid=z0Z2INn1HfBE.kQ8QXT1ckuc4&usp=sharingMore informationhttp://www.eurovelo.org/http://www.eurovelo.com/http://eurovelo13finland.blogspot.fiContact Raija Ruusunen, raija.ruusunen@karelia.fi, 050 356 0897